Maximize your
marketing ROI with powerful guest data and engagement solutions

As an Olo customer, you get valuable data with every order. Start leveraging those insights to drive guest lifetime value.

restaurant owner on tablet

Top brands know what drives their guests’ visit frequency, spending, and lifetime value—and use that intel to power their business.
70%

of first-time restaurant guests don't return
See how Olo Engage can help you convert these one-time visitors into loyal brand advocates
  • Unlock guest lifetime value (GLV) and power business decisions with data from ~100% of guests
  • Drive profitable acquisition, retention, and growth with hyper-personalized marketing campaigns
  • Aggregate guest feedback to foster loyalty, win back churn risks, and uncover trends
  • Greet dine-in guests by name, anticipate needs, and spot VIPs—no matter who’s working

 

Enhance every guest touchpoint with unified data
GDP
Collect, analyze, and act on insights from across your tech stack with a restaurant guest data platform.
Marketing
Boost guest acquisition and retention with segmented marketing campaigns and time-saving automations.
Sentiment
Transform guest feedback into business growth with holistic reputation management.
Host
Keep your dining room humming and tailor every guest’s experience to their preferences and behavior.
first watch logo

First Watch generated $2.7M with Olo Engage

Learn how the daytime dining restaurant increased repeat orders with marketing automation
First watch togo bag

The challenge

In response to a growing portion of the brand’s same-store sales coming from off-premise orders, First Watch looked to test winning marketing strategies designed to drive guests who ordered online to make a repeat order—within a shorter-than-average guest frequency.

 woman on phone ordering first watch

The solution

Olo Engage—combined with online ordering, POS, and payment processor integrations—enabled First Watch to collect and unify its guest data. The brand then analyzed visit frequency to determine the optimal timeframe to hit a guest’s inbox for conversion. With that intel, First Watch launched behavior-based marketing automations to encourage off-premise guests to order online again.
20%

Lift in spend by email recipients over 30 days, with a surge in sales one day after receiving

 $2.7M

Spent—online and in-person—by 48K email recipients within 90 days of automation

 75%

Of people who clicked on the email transacted within 90 days

Get your custom demo in 3 steps

See how Olo's Guest Data Platform can work for your brand
Connect
Have a quick call with your Account Executive
Activate
Olo turns on GDP for 2 weeks, followed by a custom demo walkthrough
Try GDP
Get limited-time access to GDP so your team can see how it works
Marketing Guide thumbnail
Marketing Guide

Learn how to leverage guest data from across your restaurant tech stack to fuel your marketing campaigns, drive sales across channels, and do more with less.

Get the guide

Ready for your custom demo and trial?

Request a call with your Account Executive to get started.

demo-of-ordering

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