Protect your market share by winning search
The top 300 U.S. restaurant brands are performing at less than 30% of their potential on Google - in searches for their own keywords. Our Delivery Search Score (DSS) rankings found that restaurant brands appear in the 5th position in searches for their own keywords (e.g. "kfc delivery") and are losing valuable traffic. Millions of dollars in market share will continue to shift to marketplaces unless brand marketers take action. This comprehensive guide will cover:
- The discoverability opportunity
- Various ways to promote your direct delivery program
- Why SEO/SEM should be a strategic initiative
- Ways to quickly capture low-hanging fruit without a large budget
- Examples of successful SEO/SEM placements