Hospitality At Scale

Sprinkles doubled its online orders with a digital-first strategy

See how the cupcake brand used Olo’s solutions to overcome operational challenges and scale its business.

Why Sprinkles chose Olo

‍Sprinkles implemented Olo’s digital ordering platform and marketplace integrations in 2017 to manage all orders from a single dashboard and give guests the cupcakes they crave exactly when they want them. When the pandemic arrived, Olo enabled Sprinkles to turn self-service kiosks from a COVID necessity into a staple of the business—and build a custom, front-end ordering website on the Olo API.

Results with Olo

With the introduction of self-service kiosks in all 25 Sprinkles bakeries, 94% of total sales are digital. The convenience of self-service has freed up employees to focus on production and hospitality—and guests are responding positively, evidenced by a $2.50 lift in check average. Since building a custom, front-end ordering website on the Olo API, Sprinkles has doubled the number of online orders placed on its direct channels—from 15% to 30%.

94%

of total sales are digital or self-service

increase in direct online orders

$2.50

lift in check average

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Your restaurant should be hitting milestones, not roadblocks. Here’s how to tell if it’s time to graduate to Olo.

Solution

A fully integrated restaurant tech stack will enable you to optimize operations, better understand guest behavior, and make data-driven decisions.

Solution

An enterprise-grade ordering platform with AI-driven capacity management tools can help you stay on top of orders and alleviate employee stress.

Solution

With a restaurant-specific guest data platform and marketing automation tool, you can access and use insights like guest lifetime value to drive acquisition and retention.