Lisa Cheatham, Vice President of Marketing Revenue Channels at FAT Brands, shares how her team uses Olo’s restaurant technology as a single source of truth for guest data across 18 different restaurant brands. FAT Brands is able to get a holistic view of the guest and create segments for marketing automation—like frequent guests or people who order a menu item often. Cheatham loves that Olo integrates into the brand’s tech stack and provides all the information she needs in one place so she can easily make decisions.
